ALIAL FITAL PRESS KIT

Alial Fital

American Made Fashion Forward Menswear

by Gibran Hamdan

Website: http://www.alialfital.com
Twitter & Instagram: @alialfital
Contact: gibran@alialfital.com

A LEADER IN THE STAND APART MOVEMENT.

AF MISSION STATEMENT
The Alial Fital (AF) Stand Apart Movement is a success every time a gentleman thinks about his personal style choices, decides how to move forward as he puts his wardrobe together, and doesn’t care what anyone else thinks.

Style of a dress shirt, comfort of a polo.

AF STORY

FORMER NFL QUARTERBACK TURNED FASHION DESIGNER

Alial Fital C.E.O. Gibran Hamdan’s transition from NFL quarterback to fashion designer emerged out of his passion for Design, Art and Creativity. In 2010, he reinvented himself after a 6-year career as an NFL Quarterback for the Seahawks, Dolphins, 49ers, Buffalo Bills, Redskins, L.A. Avengers and the NFL Europe where he earned Most Valuable Player honors. The Seattle-based Hamdan taught himself to make patterns and sew “stand apart” polos for his own use. When his friends began requesting them...a new career was born.

Limited editions of each design are what make Hamdan an “artisanal fashion designer” who designs for the gentleman who wants to stand apart in his fashion statement.

As a strong advocate for family values, Hamdan welcomes customers as family and occasionally features his son in the AF Style Journal on the AF website.

AF FACTS
“Alial Fital” are the names of Hamdan’s parents, Laila and Latif, spelled backwards. Pronounced Ah-lee-all Fit-ahl.

Seattle Showroom

Unique polo shirts and outerwear (pants, jackets, caps).

Limited editions (100 of each design).

Proud Sponsor of PGA Tour Pros: Bo Van Pelt and Jim Renner.

Bo Van Pelt

Jim Renner

STYLES (See Website for full details.)

High-Style Polo Shirts inspired by PGA Tournaments, Pop Art, Wimbledon, Kentucky Derby and anything else that snags Gibran Hamdan’s design inspiration.
Also on board: Comfortable fashion forward pants and jackets.

POLO FABRIC

Performance Blend Base Layer: Moisture Wicking and UV Protectant.
Fashion Forward Blend: Polycotton/Spandex base layer

Buy an Alial Fital, receive a handwritten thank-you note.

REVIEWS +700 on AF website

I’ve always respected Greg Hamdan’s approach to customer service, loyalty and transparency. These important details have helped Alial Fital to stand apart in the crowded golf apparel market.

—Golf Threads Blog

Alial Fital proves that the US Olympics clothing could have been made in the USA at a high caliber that competes and probably surpasses internationally built clothing.—My Golf Spy Website (“The Ultimate Splurge for 2012”)

Boasts a fit so good that even the big and/or tall won't have to think twice before raising their arms.—Thrillist (“Sporty Shirting That’s Not Second String”)

The Alial Fital shirts fit perfect to my build, not too snug or too loose and the comfort level perfect. I got quite a few compliments!—GolfCity Review

MEDIA

ALIAL FITAL YOUTUBE CHANNEL

PRESS

PGA.com

Golf Digest

Golf Threads

Golf Fashion Weekly

Mpls St.Paul MagazineAli Shop

Chapeau Noir Golf

Mpls Star Tribune

Thrillist

Edina Magazine

Twin Cities Business Magazine

Metro Magazine

Golfweek Magazine

Where Magazine

BBC Record

TV

New Day Northwest - KING 5 (Seattle)

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RECENT PRESS RELEASES

PR.com - Alial Fital Press Releases

Golf Threads Interview: Alial Fital’s "Artisanal Fashion Designer"
Gibran Hamdan: "I Want to be True to Myself"

Seattle, WA, April 29, 2015 --(PR.com)-- This week's Golf Threads blog features an in-depth interview by blogger and fan, Greg Monteforte, with designer Gibran Hamdan whose men’s line, Alial Fital (AF), offers a “limited edition” 2015 Masters-Inspired polo collection to honor the PGA Augusta Masters Tournament throughout the month of April.

Monteforte caught the busy Seattle designer in the midst of planning upcoming collections inspired by Wimbledon, the Kentucky Derby and the 2015 U.S. Open at Chambers Bay near Tacoma, Wash. Only 100 shirts will be made for each collection.

In 2013, Monteforte named AF Ambassador Bo Van Pelt to his “10 Best Dressed Golfers” list in his “Style Insider” column for PGATour.com—noting the pro golfer “always looks crisp, elegant and stylish in Alial Fital...”

The Golf Threads full pictorial interview can be found on the GT blog at:
Golf Threads Interview with Gibran Hamdan

Title: Alial Fital & Gibran Hamdan: Standing Apart

Here are some highlights:

GolfThreads (GT): How does an NFL quarterback transition to a fashion designer?
Gibran Hamdan (GH): I am creative and drawn to the artistic side of things. One thing I am most proud of, five years into Alial Fital, most people I meet don’t know that I ever played in the NFL. I’m known for doing something else well that brings me joy.

GT: What benefits will customers see in American made apparel?

GH: It allows me to design in smaller batches. The result is the freedom to produce more unique styles. Customers love that only 100 people in the world will ever own one of our limited edition designs. And I can guarantee that a 12-year old is not sewing them in a sweatshop.

GT: At a time when professionals and amateurs alike are turning to day-glow colors and aggressive patterns in an effort to stand out, you’ve started the Stand Apart Movement. What’s the difference between standing out and standing apart?

GH: Our Stand Apart movement is less about the brand, and more about our fans and customers. It aims to have men confidently and independently decide what they want to wear. If that’s wearing Alial Fital, then great—if not, that’s fine too. It’s not about control, marketing, or the bottom line. I want to be an authentic person who is true to myself. And I want to drive anyone who sees our brand to be authentic to themselves and their own style. It’s about conveying that message.

GT: What’s the profile of an Alial Fital customer?

GH: The desire to search for the Unique identifies our loyal Ambassador.

RECENT PRESS RELEASES

PR.com - Alial Fital Press Releases

Alial Fital Golf Apparel Will Donate Portion of Sales to Folds of Honor Military Scholarship Fund (Memorial Day Weekend)

Seattle, WA, May 22, 2015 - Gibran Hamdan, CEO and designer of the popular golf apparel line, Alial Fital (AF), has announced that AF will donate 10 percent of all proceeds from sales over the Memorial Day weekend to the Folds of Honor Foundation.

“This is Alial Fital’s way of honoring our servicemen and women,” said Hamdan, whose “stand apart” menswear is manufactured in Los Angeles, and displayed online or at its showroom in Seattle.

Folds of Honor cites that of the one million-plus veterans who were deployed to Iraq and Afghanistan, nearly nine out of 10 do not qualify for federal scholarship assistance. The non-profit provides annual educational scholarships to the military families of those who have been killed or disabled while in active duty. These help support private education tuition, tutoring and educational summer camps for children K-12, as well as higher education tuition assistance for spouses and children. Since its founding in 2007, the organization has awarded over 7,500 scholarships, including over 2,000 in 2014 alone.

Folds of Honor hosts an annual invitational golf tournament at the Patriot Golf Club in Owasso, Oklahoma on Memorial Day. The Patriot was voted “Best Private New Club” by “Golfweek” in 2011.

Gibran Hamdan entered the design world of golf style in 2010 after an illustrious six-year career as an NFL Quarterback. Alial Fital will be featured along with other selected labels in the upcoming June Grads/Dads issue of Greg Monteforte’s “Style Insider” column on the PGA Tour website.

Alial Fital Website: http://www.alialfital.com

Alial Fital Press Kit: http://alialfitalpresskit.blogspot.com

Facebook: Alial Fital

Twitter: @alialfital

Folds of Honor Website

https://www.foldsofhonor.org/

The Patriot Club

http://thepatriotgolfclub.com/

PGA Tour

http://www.pgatour.com

Greg Monteforte

Twitter: @GolfThreadsBlog

========================================

Golf Threads Interview: Alial Fital’s "Artisanal Fashion Designer"

Gibran Hamdan: "I Want to be True to Myself"

Monteforte caught the busy Seattle designer in the midst of planning upcoming collections inspired by Wimbledon, the Kentucky Derby and the 2015 U.S. Open at Chambers Bay near Tacoma, Wash. Only 100 shirts will be made for each collection.

In 2013, Monteforte named AF Ambassador Bo Van Pelt to his “10 Best Dressed Golfers” list in his “Style Insider” column for PGATour.com—noting the pro golfer “always looks crisp, elegant and stylish in Alial Fital...”

The Golf Threads full pictorial interview can be found on the GT blog at:

Golf Threads Interview with Gibran Hamdan

Title: Alial Fital & Gibran Hamdan: Standing Apart

Here are some highlights:

GolfThreads (GT): How does an NFL quarterback transition to a fashion designer?

Gibran Hamdan (GH): I am creative and drawn to the artistic side of things. One thing I am most proud of, five years into Alial Fital, most people I meet don’t know that I ever played in the NFL. I’m known for doing something else well that brings me joy.

GT: What benefits will customers see in American made apparel?

GH: It allows me to design in smaller batches. The result is the freedom to produce more unique styles. Customers love that only 100 people in the world will ever own one of our limited edition designs. And I can guarantee that a 12-year old is not sewing them in a sweatshop.

GT: At a time when professionals and amateurs alike are turning to day-glow colors and aggressive patterns in an effort to stand out, you’ve started the Stand Apart Movement. What’s the difference between standing out and standing apart?

GH: Our Stand Apart movement is less about the brand, and more about our fans and customers. It aims to have men confidently and independently decide what they want to wear. If that’s wearing Alial Fital, then great—if not, that’s fine too. It’s not about control, marketing, or the bottom line. I want to be an authentic person who is true to myself. And I want to drive anyone who sees our brand to be authentic to themselves and their own style. It’s about conveying that message.

GT: What’s the profile of an Alial Fital customer?

GH: The desire to search for the Unique identifies our loyal Ambassador.

***

NFL Quarterback-Turned-Designer Gibran Hamdan Honors Augusta National with Masters Inspired Collection by Alial Fital: "It’s About Standing Out"

Seattle, WA, April 12, 2015 --(PR.com)-- “When they go, they’re gone,” said Seattle-based designer, Gibran Hamdan, referring to the limited edition high-styled polo shirts he regularly rolls out under his menswear label, Alial Fital. The former NFL Quarterback usually offers 100 of a newly designed style each week on his website. “Sometimes I might see a particular stripe on a car and it can end up on a shirt the next day,” he said.

This month the eclectic designer, whose Alial Fital tag line is “Stand Apart,” bowed to the requests of loyal customers and in honor of the Augusta National that is currently in full swing, launched a follow-up to his successful 2013 Masters Inspired Collection for April only.

“The 2013 Masters Collection sold out incredibly,” said Hamdan. "Alial Fital was sponsoring golf pro Bo Van Pelt who wore the shirts in the PGA Tour.”

What is the key to designing the 2015 Masters Inspired Collection?

"I had to toe the line between upholding the tradition that is Augusta National yet interject my Alial Fital perspective and uniqueness,” explained Hamdan. “I drew inspiration from styles that ranged from Michael Jordan's game-winning jumper for North Carolina to a James Bond tuxedo. Then blended them into a cohesive unit.”

Alial Fital’s styles may be limited in number, but their scope is wide. Hamdan recently honored his football roots with “The Spirit” polo—inspired by the Tennessee Titans. Last month Alial Fital featured a new style for its “pop art” Avant Garde series. What’s coming up are designs inspired by the Kentucky Derby and Wimbledon—events leading up to the June 15 Chambers Bay U.S. Open (near Tacoma, Wash.).

“Our vertically integrated American Made production allows us to offer limited editions,” said Hamdan. “The customer gets a one-of-a-kind look, and it never lets me get bored or rest on my laurels.”

While the “Alial Fital” name may sound a tad “exotic” to American ears, Hamdan and his clothing line are all American. Born in San Diego, he graduated from Indiana University, and was the first person of Pakistani descent to play in the National Football League. “Alial Fital is actually my parents names spelled backwards,” he explained.

Hamdan decided not to take the usual sportscaster route when he retired from football; and instead sat down at his wife’s sewing machine with his head brimming with ideas—and taught himself to sew. He shrugs off the Fashion Designer job description, preferring “Artisanal Designer.”

Dictionary.com defines artisanal as “Pertaining to or noting a high-quality or distinctive product made in small quantities, usually by hand or using traditional methods.”

“One man bought 75 at one time,” Hamdan said. “These designs are not for everybody. The Stand Apart Movement is not about sticking out, it’s about standing out.”

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Wednesday, May 6, 2015

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